About the Client
EyeMed is a vision benefits company located in Cincinnati, Ohio and a subsidiary of Luxottica of America Inc. They are dedicated to helping members achieve healthy vision with simple plans at a great price. With 20,000 members and 60 million in member benefits. EyeMed is also a sponsor of OneSight - a charitable program dedicated to accessible vision care across the globe.
This project won the AAF Bronze Award for responsive design in 2020. I am very proud to have been a recipient.
UI/UX Design & Development
I had the opportunity to be working with EyeMed for three years prior to taking on this project so I was already familiar with their brand and how they approach projects. This project to about a year to complete.
The challenge
EyeMed decided to update their quote and enrollment platform not just for aesthetic reasons, but because the old platform was lacking in accessibility features in accordance with WCAG guidelines. I was tasked with making sure the platform not only looked good but hit all the necessary accessibility criteria for the visually impaired.
Mobile Mindset
In addition to the goals that were set for accessability, a big goal for us was to make sure the platform functioned perfectly on mobile devices. User data reported that over 65% of platform users were using a mobile device and another 5-15% were using tablets. This meant that the new platform had to be optimized for mobile devices and still look great in the process.